Design Featured in Champion Launch

As part of an exciting new expansion to Champion’s sport markets the launch into gymnastics offered both challenges and opportunities.

As an artist the creative endeavor to embrace elegance and fluidity in leotard design was thrilling.

Sports market uniform design often demand sleek and minimalist style, providing ample area for custom names/numbers/artwork to be visible - by contrast the gymnast utilizes the uniform as a compliment to their training and art requiring intricate detail that is both understated yet evocative, a tricky aesthetic to pinpoint - yet beautiful once achieved.

The design process was years in the making and seeing my final proofs on body for the launch on socials was incredible -